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Play the Game  
GENRE: Comedy, Romance
CAST: Andy Griffith (“The Andy Griffith Show,” “Matlock”), Doris Roberts (“Everybody Loves Raymond”), Marla Sokoloff “The Practice,” Dude, Where’s My Car?, Liz Sheridan “Seinfeld”, Paul Campbell 
DIRECTOR: Marc Fienberg
PRODUCER: Marc Fienberg
WRITER: Marc Fienberg
SYNOPSIS: A young ladies' man teaches his dating tricks to his lonely, widowed grandfather, and plays his best mind games to meet the woman of his dreams.
Available Formats
  • DVD - Play the Game


    		• CAT #: P4F-53860UPC: 6-25828-53860-5SRP: $32.99
      Territory: CanadaStreet Date: May 4, 2010Pre-Order: Mar 30, 2010
      Subtitles: SpanishRuntime: 105 Minutes
      Product Ratings:14A (CDN)
      Special Features:
      • Outtakes
      • Deleted Scenes
      • Trailer
      Marketing and Extras:
      General:
        • DVD to be featured in AARP (American Association of Retired Persons) and Red Hat Society newsletters with DVD giveaways to their members
      Internet:
        • Boom Media Banner Ads featured on senior and Baby Boomer targeted websites resulting in over 15 million impressions
      General:
        • Cross-Promotion with eons.com including Banner Ads, DVD review and promotional inserts into DVDs communicating their services
        • "Who is the most romantic senior couple?" contest
      Radio:
        • Radio Promotions in top markets
      Internet:
        • Hilarious social media outreach including emailable dancing Andy Griffith
        • Social Media Outreach with fan pages on Facebook and Twitter
      Publicity:
        • Supported by word of mouth screenings and targeted promotional outreach to Andy Griffith fans generating over 1 million impressions
      Internet:
        • Official Website: http://www.playthegamemovie.com

  • DVD - Play the Game


    		• CAT #: P4F-53870UPC: 6-25828-53870-4SRP: $29.99
      Territory: U.S.Street Date: May 11, 2010Pre-Order: Apr 6, 2010
      Subtitles: SpanishRuntime: 105 Minutes
      Product Ratings:PG-13 (MPAA)
      Special Features:
      • Outtakes
      • Deleted Scenes
      • Trailer
      Marketing and Extras:
      Internet:
        • Boom Media Banner Ads featured on senior and Baby Boomer targerted websites resulting in over 15 million impressions
      General:
        • Cross-Promotion with eons.com including Banner Ads, DVD review and promotional inserts into DVDs communicating their services
        • DVD to be featured in AARP (American Association of Retired Persons) and Red Hat Society newsletters with DVD giveaways to their members
        • "Who is the most romantic senior couple?" contest       
      Internet:
        • Social Media Outreach with fan pages on Facebook and Twitter
        • Hilarious social media outreach including emailable dancing grandpa
      Publicity:
        • Review and interview solicitation publicity campaign to target viral, print, radio and TV generating over 10 million impressions
        • Supported by word of mouth screenings and targeted promotional outreach to Andy Griffith fans generating over 1 million impressions
      Internet:
        • Official Website: http://www.playthegamemovie.com

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